Welcome to the Karma Club
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Hi!
You may not know me personally, but I’m Rishabh, Vinita’s son, based in NYC. I’ve been on the receiving end of our products long before it became a brand. Over the years, I’ve helped in different ways, and now I’m stepping in more actively after working in tech. As we grow, I’m excited to expand beyond our Midwest roots.
We’re growing—new flavors, new formats, new people joining the fold. But at the core, nothing changes: thoughtful food, rooted in heritage, made to be shared.
One of the first things I’m excited to introduce is The Karma Club—our way of staying connected with everyone who’s helped shape this brand: customers, buyers, makers, friends. Consider it your front-row seat to what we’re building.
Here’s what’s new this month:
🔥 Masala Chai Flavor Drop
Bold, warm, and just the right amount of spice. Our newest flavor is inspired by the daily rituals we grew up with—and reimagined for today. Still plant-based, still clean. Explore the full lineup here.
🎉Women’s Day Giveaway
To celebrate Women’s Day, we’re teaming up with a few of our favorite brands for a wellness giveaway. Thoughtful snacks, pantry staples, and a few things we’ve been loving lately.
How to enter:
✔ Follow all tagged accounts
✔ Repost the giveaway reel to your story
✔ Tag a friend in the comments
Winner announced: March 19
What’s in the bundle:
2 boxes of Ojas Balls
Celly Salt’s Hat Trick Seasoning Pack
Granola from Carlos Grain Free
🚀 Retail Expansion
We’re adding a few new retail partners this spring—more to come soon.
📍 Find Us at All Things Detroit Day
If you’re a Michigan local, come say hi—we’ll be at Eastern Market on April 13th from 10–5 ET, alongside 200 other small businesses. It’s one of our favorite events of the year.
Thanks for being here. More soon.
Rishabh